Although Amazon’s need for developers to help drive interest in its hardware is rather greater than Apple’s, given the massive installed base of iOS devices. Since then the ecommerce behemoth has continued to build out dev tools for its speaker-housed voice assistant. “It works great in the car as well,” added Federighi, referencing CarPlay during an on stage demo of Siri’s expanded capabilities.Īmazon’s rival Alexa voice assistant tech, embodied in the Amazon Echo in-home speaker, has long since opened up to outsiders, with the company announcing an API for developers a year ago and the first third-party apps arriving last August. Other examples he suggested where iOS 10 users might soon be able to call up app services via Siri included comms apps like Slack and WhatsApp ride-booking with Uber, Lyft and Didi (the latter being a recent Apple investment) photo search, via the likes of EyeEm and Pinterest pausing and starting workouts in apps like Runtastic and Runkeeper doing payments to friends, using apps like Number26 and Venmo and VoIP calling via the likes of Skype and Viber. On stage at WWDC today Apple gave the example of sending a “WeChat to say you’ll be five minutes late” to illustrate how the capability could be used. “Now in iOS 10 we have an intense API,” noted Apple’s SVP Craig Federighi. “In iOS 10, Siri is going to be able to do so much more.“
While there are some Siri third-party integrations already, such as Siri’s ability to perform look ups via Yelp, for example, or search for content on Twitter, the new capabilities greatly expand the potential for iOS users to call upon Siri, once developers start plugging their services directly into the voice interface. The company has just announced it will be letting developers bake Siri’s voice functionality into their apps - so users will be able to tap into third-party services just by saying ‘Hey Siri…’. As widely expected, Apple is lavishing TLC on its voice assistant, Siri, at this year’s WWDC.
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